Data Policy - Footer - CherryMX

We take data protection seriously


Protecting your privacy when processing your personal data is an important issue for us. When you visit our website, our web servers will, by default, save the IP address of your Internet service provider, the referring website, the websites of ours that you visit, as well as the date and duration of your visit. This information is an essential prerequisite for technical transmission of the websites and secure server operation. No personalized evaluation of these data occurs.

If you send us data using the contact form, these data will be saved on our servers when a data backup is performed. We only ever use your data for the sole purpose of processing your request. Your data are treated with strict confidentiality. Your data are not forwarded to third parties.


Office responsible:

Cherry AG
 Einsteinstrasse 174, c/o Design Offices Bogenhausen
81677 München

Phone: +49 9643 2061 0

Personal data

Personal data are data about your identity. These include your name, your address and your e-mail address. You do not need to reveal any personal data in order to be able to visit our website. In a number of cases, we will require your name and address, along with other information, in order to be able to offer you the service you require.

The same applies in the event of a request for delivery of information material, or a response to your inquiries. In these cases, we will always advise you of this. Furthermore, we only save the data that you sent us automatically or voluntarily.

When you use one of our services, we generally only collect the data that are necessary to be able to offer you our services. We might ask you for further information; however you are under no obligation to provide it. Whenever we process personal data, we do so in order to be able to offer you our services, or in order to pursue our commercial interests.

Automatically saved non-personal data

When you visit our websites, we save certain information for administrative and technical reasons. These include: The type and version of the browser used, data and time of access, and the IP address.

These data are saved anonymously, and are only used for statistical purposes or for improving our Internet-based and online services.

These data are saved in an anonymized form on secure systems – where they are kept separate from personal data – and cannot be allocated to individual persons. This means that your personal data will remain protected at all times.  


When you visit our websites, we might save information on your computer in the form of cookies. Cookies are small files that are sent to your browser by an Internet server, and are saved to the computer's hard disk. The legal basis for the use of cookies is described in Article 6, Paragraph 1, Point (f) of the GDPR.

This only involves saving the Internet protocol address – no other personal data are saved. The information that is saved in the cookies allows your next visit to our website to be recognized automatically, which makes it easier for you to use it.

Of course, you can also visit our websites without accepting cookies. If you do not wish your computer to be recognized the next time you visit our website, you can also prevent the use of cookies by changing the settings in your browser to “Do not accept cookies”. The respective procedure can be found in the user guide to your respective browser. If you prevent cookies from being used, this may limit the functionality of some sections of our websites. 

Google-Analytics with anonymization function

We employ Google Analytics, a web analysis service provided by the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, and referred to as “Google” in the following, on our website. Google Analytics uses so-called “cookies”, which are text files that are placed on your computer and thereby allow your use of the website to be analyzed.

The information generated by these cookies, such as the time, place and frequency of your website visits, including your IP address, is sent to Google in the USA, and are saved there.

We use Google Analytics with the addendum “_gat._anonymizeIp” on our website. In this case, your IP address will be saved in an abbreviated form within the member states of the European Union, or in other states party to the agreement on the European Economic Area, and are thereby anonymized.

Google will use this information to evaluate your use of our website in order to compile reports for us about website activities, and to provide other services associated with use of the website and Internet use. Google will also forward this information to third parties in the event that this is legally required, or when third parties process these data on behalf of Google.

Google will not, according to its own statements, associate your IP address with other data held by Google. You can prevent the installation of cookies by making the corresponding setting in your browser program; however, we would like to advise you that you may not, in this case, be able to use all the functions of our website to their full extent.

Furthermore, Google provides an opt-out add-on for the most widely used browsers, which gives you more control over which data about the websites you access are collected by Google. The add-on signals the JavaScript (ga.js) used by Google Analytics that no information about the visit to the website should be sent to Google Analytics. Google Analytics’ opt-out add-on for browsers does not, however, prevent information from being sent to us or to other web analysis services that we might use. More information about installation of the browser add-on can be found using the following link: 

If you visit our website using a mobile device (smartphone or tablet), you will need to click this link instead in order to prevent tracking by Google Analytics within this website in future. This is also possible as an alternative to the aforementioned browser add-on. By clicking the link, an opt-out cookie is set in your browser that is only valid for this browser and this domain. If you delete the cookies in this browser, then the opt-out cookie will also be deleted, meaning you will need to click the link again.

If you have given your consent to Google linking your web and app browser history with your Google account, and information from your Google account being used to personalize advertisements, then Google will use your data together with Google Analytics data in order to compile target group lists to enable cross-device remarketing. To do so, your Google-authenticated ID, which is linked to your Google account (and is therefore personal data), is first collected on our website by Google Analytics. Your ID is then temporarily linked to your Google Analytics data by Google Analytics in order to optimize our target groups.

If you do not wish to give your consent to this, then you can disable this function by making the corresponding settings in the “My Account” area of your Google account. 

Google DoubleClick

DoubleClick by Google is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). DoubleClick by Google uses cookies to present advertisements to you with relevance for you. In doing so, an identification number (ID) is assigned to you as a pseudonym in order to examine which advertisements appeared in your browser, and which advertisements were clicked. The cookies do not contain any personal information. The use of DoubleClick cookies only allows Google and its partner websites to place advertisements on the basis of previous visits to our, or other, websites on the Internet. The information generated by cookies is sent to a server in the USA by Google for evaluation, where it is saved. Google observes the data protection regulations in the “Privacy Shield” framework, and is registered with the “Privacy Shield” program run by the US Ministry of Trade. Google will only send data to third parties due to legal provisions or within the scope of order data processing. Google will never combine your data with other data collected by Google.

By using our websites, you are giving your consent to Google to process the data collected about you, along with your consent to the aforementioned means of data processing and the purpose specified. You can prevent cookies from being saved by making the corresponding setting in your browser program; however, we would like to advise you that you may not, in this case, be able to use all the functions of our websites to their full extent. Furthermore, you can also prevent the data generated by the cookies and which relates to your use of the websites from being collected by Google, and prevent these data from being processed by Google, by downloading and installing the browser plug-in available at the following link, found under the item on the DoubleClick opt-out extension. Alternatively, you can also disable DoubleClick cookies using this opt-out.

YouTube in advanced data protection mode

We use the hosting service YouTube to embed videos. The videos have been embedded in advanced data protection mode. However, and like most websites, YouTube also uses cookies to collect information about the visitors to its website. Among other things, YouTube uses this information to collect statistics on videos, to prevent fraud and to improve user-friendliness. This also results in a connection being made with the Google DoubleClick network. When you start playing the video, this may trigger other data processing operations. We cannot influence this. More information about data protection at YouTube can be found in the YouTube Privacy Policy at: 


Personal data (hereinafter referred to as "data" only) are processed by us only within the scope of necessity and for the purpose of providing a functional and user-friendly raffle.
If you participate in one of our competitions, the data entered by you on the occasion of the participation will be processed without your further consent, but of course only for the execution and completion of the respective raffle.
In the context of the handling of the competition, we pass on your data to the transport company commissioned with the delivery of goods , as far as the passing on for the delivery is necessary. If your data are published in the event of a profit, you will be informed of this in the consent form.
The legal basis for the transfer of the data is then Art. 6 para. 1 lit. b) GDPR.


We have taken technical and administrative precautions to protect your personal data against loss, destruction, manipulation and unauthorized access. All of our employees, as well as service providers that work for us, are obliged to comply with the applicable data protection laws.

Whenever we collect and process personal data, they are encrypted before transmission. This means that your data cannot be misused by third parties. Our security precautions are subject to a continual improvement process and our data protection declarations are regularly updated. Please make sure that you have the latest version. 

Rights of persons affected

Please do not hesitate to contact us if your require information about which type of personal data about you we save, or if you wish to have the data corrected or deleted. Furthermore, you have the right to restrict processing (Art. 18 GDPR), a right to object to processing (Art. 21 GDPR) and the right to data portability (Art. 20 GDPR).

In these cases, please contact us directly.


Changes to this data protection declaration

We reserve the right to change our data protection declarations should this prove necessary due to new technologies. Please make sure that you have the latest version. If significant changes are made to this data protection declaration, then we will provide notice of this on our website.

All interested parties and visitors to our websites with questions related to data protection can contact:

Mr. Christian Volkmer
Projekt 29 GmbH & Co. KG
Ostengasse 14
93047 Regensburg

Should our data protection office be unable to respond to your concern to your full satisfaction, you also have the right to submit a complaint to the supervisory authority responsible for data protection in your state in any case.